
Hi, I’m Julia! I’m a creative, detail oriented, and organized UNC-Chapel Hill alumna with a background in Media & Journalism and Communication. I’m passionate about fashion, entertainment, celebrity and influencer culture, and the world of brand marketing, PR, communication, social media, and events.
Experience & Skills
Clubs & Other
- Marketing Club
- Advertising Club
- Coulture Fashion Magazine
- Public Relations Club
- Best Buddies Club
- Sigma Rho Lambda
- CorePower Yoga Instructor
Classes
- MEJO 332- Public Relations Writing
- MEJO 371- Advertising Creative
- MEJO 379- Advertising & Public Relations Research
- MEJO 634- Public Relations Capstone
- MEJO 137- Principles of Ad & PR
- MEJO 153- Writing and Reporting
- COMM 150- New Media
- COMM 130- Media Production
Skills
- Adobe Creative Cloud
- Canva
- CapCut & Edits
- Dash Social
- True Anthem
- Social Media Management: Instagram, TikTok, Pinterest, Facebook
- Communications & Public Relations
- Airtable
- Klaviyo
- Keynote
- CRM Management (AdOrb)
- Influencer, Talent, Celebrity Management

Previous Work Experience
People Inc. (August 2026 – Present)
Food & Beverage Brand Marketing Coordinator
- Develop client facing brand marketing presentations, one-sheets, case studies, and sales collateral using PowerPoint, Google Slides, and Keynote for leading food, beverage, and lifestyle brands including Allrecipes, Food & Wine, Serious Eats, EatingWell, MyRecipes, Feedfeed, and Hot Luck
- Collaborate cross functionally with Brand Marketing, Sales, Editorial, Design, Content Strategy, and Account Strategy teams to translate brand stories, audience insights, and partnership opportunities into compelling marketing materials and content.
- Create and update customized pitch decks and marketing materials to support integrated advertising and partnership opportunities across digital, social, editorial, and experiential platforms.
Better Homes & Gardens | People Inc. (June 2026 – August 2026)
Better Homes & Gardens Social Media Intern
- Develop weekly social media pitch decks featuring content recommendations, creative mockups, and platform- specific strategies for Instagram and TikTok.
- Manage content scheduling and community engagement for Better Homes & Gardens’ Instagram (3.2M followers) and TikTok (151K+ followers) using Dash Social and Airtable, supporting a large, highly engaged audience.
- Edit, curate, and manage Facebook content in True Anthem, ensuring accurate creator attribution and optimizing posts for publication.
- Source, research, and vet creators and influencers for partnership opportunities and creator reposting, identifying content that aligns with brand goals and social media trends.
Triangle Media Partners (January 2026 – May 2026)
Sales & Digital Marketing Intern, Heart of NC Weddings Publication
- Support sales and client services teams for Heart of NC Weddings by assisting with CRM management, account list pulls, and advertiser outreach using Ad Orbit.
- Assist in developing and organizing native advertising campaigns, supporting both print and digital placements for regional wedding and lifestyle brands.
- Collaborate with sales leadership and the VP of Client Services to align advertiser goals with publication offerings, contributing to client retention and relationship management efforts.
- Contribute to internal sales enablement and onboarding by documenting processes, organizing materials, and supporting cross-team alignment between sales, client services, and marketing.
People Inc. (June 2025 – August 2025)
Lifestyle Marketing Intern (Formerly Dotdash Meredith)
- Assisted in developing RFPs and client mockups for brand sales pitches across all the media assets including PEOPLE, Southern Living, Travel + Leisure, Allrecipes, Real Simple, Better Homes & Gardens, and Food & Wine.
- Conducted in-depth research on AI trends, compiling and distributing a weekly company-wide newsletter to inform teams on industry developments and competitor insights.
- Researched client profiles and collaborated on creative strategies for pitch decks targeting top brands such as Haagen- Dazs, McCormick, Ziploc, and Lexus, etc.
- Supported cross-functional teams across the Lifestyle Marketing Team, contributing to three verticals, Home/CPG/Auto/Insurance, Travel & Leisure, and Food & Beverage, by assisting with pitch deck creation, brainstorming sessions, and collaborating closely with content strategy teams.
GiGi’s Playhouse Raleigh (August 2024 – December 2024)
Public Relations Intern
- Designed and developed an online portfolio showcasing a professional resume, reflection essay, and service time log documenting 30 hours of community engagement.
- Conducted a comprehensive communication audit to assess and improve client messaging and outreach strategies.
- Created a detailed media kit for a client, including a news release, client profile, and fact sheet, to enhance public relations and brand visibility.
- Demonstrated strategic communication skills by developing an additional tailored media piece to address client-specific needs (e.g. social media content).
Motom (June 2024 – August 2024)
Digital Marketing Intern
- Designed and scheduled digital content using Airtable, distributing across Instagram, TikTok, and Pinterest to enhance engagement.
- Researched fashion and beauty trends to identify strategic partnership opportunities and organize brand and creator networking events.
- Onboarded brands and creators, facilitating new collaborations and strengthening partnerships with brands such as Forever 21, Bloomingdale’s, Free People, Walmart, and Chewy.
- Created mock storefronts and developed brand- and creator-based storefronts to drive engagement and sales opportunities.
Reprise Activewear (June 2024 – January 2025)
Digital Marketing Intern
- Developed and managed content for the company’s social media platforms (Instagram, Pinterest, TikTok), increasing engagement and brand visibility growing the brands Instagram over 5k followers.
- Analyzed key performance data and email marketing metrics, compiling detailed reports to inform strategic decisions utilizing tools such as Klaviyo and Airtable.
- Monitored social media trends and identified growth opportunities to enhance the company’s digital presence, presenting weekly reports and updates to senior management.
- Conducted research on press opportunities, event strategies, and potential influencer and brand collaborations to strengthen partnerships.




FAQs
Lets Connect!
– Juliamcolen@gmail.com
