As a Social Media Editorial Intern with Better Homes & Gardens at People Inc., I collaborated with editors to develop, edit, and publish content across the brand’s social media platforms, reaching an audience of more than 3.2 million Instagram followers and over 152K followers on TikTok and Facebook. I adapted editorial stories into engaging, platform specific content, ensuring each post reflected BHG’s trusted voice, visual identity, and editorial standards. Working in a fast paced digital newsroom gave me hands on experience with the editorial workflow behind one of the nation’s leading lifestyle brands while strengthening my skills in digital storytelling and audience-first content strategy.
I also collaborated with celebrities, influencers, and digital creators by supporting social campaigns, coordinating content, and helping ensure partnerships aligned with brand and editorial goals. Working closely with the editorial team strengthened my understanding of digital storytelling, audience analytics, talent collaboration, and brand consistency while giving me practical experience with the tools and workflows that drive social media strategy for a leading lifestyle publication.
In addition to content creation and publishing, I supported daily social media operations through copy editing, platform specific publishing, audience engagement, and trend monitoring to help optimize content performance. I gained hands on experience using Adobe Creative Suite, Canva, True Anthem, Getty Images, and Dash Social to create visual assets, source and manage media, schedule content, and analyze performance across platforms.
Reprise is a sustainable activewear brand dedicated to creating eco-friendly apparel using plant-based materials, embodying a commitment to clean, sustainable, and healthy fashion. As a Social Media and Digital Marketing Intern, I supported influencer and talent partnerships, assisted with programming initiatives, and contributed to the development of social media campaigns and digital marketing strategies. Through this role, I gained hands-on experience in content marketing, creator relations, emerging digital trends, and the fast-paced environment of a growing business.
Reprise Activewear
Digital Marketing, Social Media, & Communications Intern
Motom
Digital Marketing, Social Media, & Communications Intern
Motom is a shopping platform that simplifies online shopping for creators and brands.
Working alongside leading retail brands such as Bloomingdale’s, Forever 21, Free People, and others, I contributed to celebrity and influencer partnerships, creator storefronts, and product development initiatives, gaining valuable insight into brand strategy, campaign execution, and cross-functional collaboration.
Study Abroad Spring 2025: Florence, Italy
- While studying abroad in Florence, Italy during Spring 2025 at Istituto Lorenzo de Medici I took many fashion, jewelry, media, and design courses, including:
- FAS 352: Luxury Brand Management
- COM 249: Media’s Evolving Role in Modern Society
- FAS 215 F: Fashion Marketing
- JWY 265 F: Jewelry Brand Identity
In Jewelry Brand Identity, I developed business and design strategies for my fictional personal jewelry brand, titled “coju”. I conducted in-depth market research on consumer behavior, competitor analysis, and industry trends. Additionally, analyzed trend forecasting, created a comprehensive brand book with curated product selections, visual identity, and strategic insights, simulating a professional pitch for clients and investors and establishing a brand identity.
Personal Styling
For my own personal interest I created content and style inspiration videos. I love to come up with new ideas, fashion content, and styles. I use my own personal style mixed with upcoming trends and clothes I love!
COMM 455
A collection of academic creative projects showcasing my skills in presentation design, visual storytelling, creative strategy, and translating ideas into compelling, visually engaging decks.
Mixed Media Art
This mixed media artwork incorporates newspaper clippings and magazine visuals to craft a unique and personal collage. Designed to express my artistic style, this piece is a reflection of my creative process and approach to blending different forms of media into a cohesive work.
Digital Media- Video
This video was created for MEJO 121- Intro to Digital Storytelling class. I was inspired by my father, Gary Colen and his experience living in very different locations throughout his life. In this short video, Gary Colen discusses what it was like to live in a city, a suburban neighborhood, and the transition to a farm. Using a tripod, microphone, Premiere Pro, and other technological tools I was able to understand and create a exciting project and gain new skills.
Custom HTML
Above is my custom coded and built HTML site built for my MEJO 121 class. I built for a project about my brothers, and different living locations. I learned more about coding, style choices, and building a website.
For my COMM 150- Intro to New Media class, I built and coded a personal HTML website about fashion trends in 2023. I used CSS to style the webpage. This taught me how to code, create a style page through CSS, and do research. In addition, connected on the website is another project/game I built for the final.
https://jmcolen.github.io/Final Video for MEJO 121
Personal collage created for COMM 150- Introduction to New Media. Created using Photoshop, Canva, Editing, and digital magazine archives. →
← Infographic created for MEJO 121 class to describe different living locations.
Above shows a small campaign made for MEJO 137- Principles of AD & PR. Assignment was to create a poster to be shown on campus to highlight the student run coffee shop Meantime Coffee Co. The concept was to highlight their sustainability practices, and showcase the importance of small businesses.
Final Videogame COMM 150
https://jmcolen.github.io/150JColenFinal.html
A video game I built on Twine for COMM 150 Final project. Using Twine, I was able to learn a lot about coding, strategy, CSS, and design. The concept is a “build your own adventure” game based on aliens and time traveling. This project combined photoshop, magazine/image archives, Twine, coding, CSS and more to create a fun and interactive game.