Julia Colen

About

Hi, I’m Julia! I am a creative, observant, and organized student at the University of North Carolina at Chapel Hill. Studying Media & Journalism and Communication, I hope to work in the fashion, celebrity, pop culture, and lifestyle world in PR, marketing, and advertising community.

Learn More

Experience & Skills

Clubs & Other

  • Marketing Club
  • Advertising Club
  • Coulture Fashion Magazine
  • Public Relations Club
  • Best Buddies Club
  • Sigma Rho Lambda
  • CorePower Yoga Instructor

Classes

  • MEJO 332- Public Relations Writing
  • MEJO 371- Advertising Creative
  • MEJO 379- Advertising & Public Relations Research
  • MEJO 634- Public Relations Capstone
  • MEJO 137- Principles of Ad & PR
  • MEJO 153- Writing and Reporting
  • COMM 150- Intro New Media
  • COMM 130- Media Production

Skills

  • Adobe Audition
  • Adobe Premiere Pro
  • Adobe Photoshop
  • Canva
  • Social Media Management:
    • Instagram
    • TikTok
    • Pintrest
  • Communication
  • Public Relations
  • Airtable
  • Klaviyo
  • Keynote

Previous Work Experience

People Inc. (June 2025- August 2025)

Lifestyle Marketing Intern
  • Assisted in developing RFPs and client mockups for brand sales pitches across all the media assets including PEOPLE, Southern Living, Travel + Leisure, Allrecipes, Real Simple, Better Homes & Gardens, and Food & Wine
  • Conducted in-depth research on AI trends, compiling and distributing a weekly company-wide newsletter to inform teams on industry developments and competitor insights
  • Researched client profiles and collaborated on creative strategies for pitch decks targeting top brands such as Haagen- Dazs, McCormick, Ziploc, and Lexus, etc.
  • Supported cross-functional teams across the Lifestyle Marketing Team, contributing to three verticals, Home/CPG/Auto/Insurance, Travel & Leisure, and Food & Beverage, by assisting with pitch deck creation, brainstorming sessions, and collaborating closely with content strategy teams

Reprise Activewear (June 2024-January 2025)

Digital Marketing Intern
  • Developed and managed content for the company’s social media platforms (Instagram, Pinterest, TikTok), increasing engagement and brand visibility growing the brands Instagram over 5k followers.
  • Analyzed key performance data and email marketing metrics, compiling detailed reports to inform strategic decisions utilizing tools such as Klaviyo and Airtable
  • Monitored social media trends and identified growth opportunities to enhance the company’s digital presence, presenting weekly reports and updates to senior management
  • Conducted research on press opportunities, event strategies, and potential influencer and brand collaborations to strengthen partnerships

Motom (June 2024-August 2024)

Digital Marketing Intern
  • Designed and scheduled digital content using Airtable, distributing across Instagram, TikTok, and Pinterest to enhance engagement
  • Researched fashion and beauty trends to identify strategic partnership opportunities and organize brand and creator networking events
  • Onboarded brands and creators, facilitating new collaborations and strengthening partnerships with brands such as Forever 21, Bloomingdale’s, Free People, Walmart, and Chewy
  • Created mock storefronts and developed brand- and creator-based storefronts to drive engagement and sales opportunities

GiGi’s Playhouse Raleigh (August 2024-December 2024)

Public Relations Intern
  • Designed and developed an online portfolio showcasing a professional resume, reflection essay, and service time log documenting 30 hours of community engagement
  • Conducted a comprehensive communication audit to assess and improve client messaging and outreach strategies
  • Created a detailed media kit for a client, including a news release, client profile, and fact sheet, to enhance public relations and brand visibility
  • Demonstrated strategic communication skills by developing an additional tailored media piece to address client-specific needs (e.g. social media content)

FAQs

What makes you different?

As an individual with two siblings with disabilities, I am able to empathize and communicate in a variety of ways. My goals are always to be inclusive and caring, and I strive to always improve myself and help the people around me and in my community.

Why Media and Journalism and Communication?

I have always loved talking and being creative. The overlap between advertising and public relations as well as media and technology has allowed me to combine my personal communication skills, chatty personality, and new technologies together to inspire and create.

What is your secret talent?

As a fashion girl, my secret talent is searching the web, specifically second-hand clothing apps like Mercari, Poshmark, TheRealReal and Depop, for the perfect outfits. I make it my life’s mission to find the exact outfit I want for a fraction of the price! I love to create style bundles, and outfit ideas for all my friends and family.

Why fashion, beauty, music and pop culture?

I have always been obsessed with whats trendy, popular, and new. I grew up subscribed to all the different fashion and music magazines, circling and marking what I wanted and liked! Now with new technology and apps like Instagram and TikTok, I have been able to understand what’s new in a whole technological way- and expanding my interests. Now, I love to workout going to cycling classes, sculpt, and pilates, music, pop culture, and all things fashion.

Lets Connect!

– 919-600-4558

– Juliamcolen@gmail.com

– jmcolen@ad.unc.edu